The regulator, which monitors online wagering and gaming machine advertising visible to the NSW community, will closely examine operators’ marketing and customer retention practices, including affiliate and promotional arrangements involving social media personalities.
Hospitality and Racing Deputy Secretary, Tarek Barakat, said operators would be held accountable for advertising carried out on their behalf.
“We are putting gambling operators on notice that a key priority for us this year is examining their marketing and customer retention practices, including the use of social media personalities,” he said.
“Gambling operators should be careful about any affiliate or partnership arrangements as we are holding them responsible for the advertising of their products.
“The things we are targeting include paid and unpaid pr..