The directive is led by Jericó Abramo Masso, Member of the Mexican Chamber of Deputies, who has drafted a bill which would severely limit operators’ flexibility around advertising, specifically during sporting events shown on open-source and pay-for TV.
According to Masso, an increasing number of complaints from parents report that their children are being subjected to gambling ads integrated into sports programming, which offer ‘falls narratives about gaining quick wealth’.
Under the current legislature, gambling ads need to first be approved by the Secretariat of Interior in order to air on TV, while also adhering to strict rules around the inclusion of problem gambling messaging and avoidance of promoting excessive participation.
However, Masso believes that rules should be tighter, with operators only allowed to market outside of family hours, meaning betw..