Could Paddy Power and ClearStake shift the retail experience? 

Paddy Power has set out its plans to evolve the retail gaming experience through a new collaboration with ClearStake and the debut deployment of ID by bank in the retail space.

The new agreement aims to transcend the traditional brick-and-mortar experience by bolstering the digital experience within the retail space, giving the land-based sector a much-needed uplift when it comes to UI and the verification process.

Martin Burt, ClearStake CEO, commented on LinkedIn: “The same challenges exist in retail as they do online, and ClearStake provides a proven way to address them. This rollout shows how digital verification can enhance compliance and efficiency in physical venues, not just online.

“We’re proud to be supporting innovation in retail verification and look forward to seeing how bank-based ID continues to evolve across the UK market.”

The transition into retail seeks to reduce friction, bolster consistency and strengthen compliance for the operator, potentially shifting the ..

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