FanDuel introduces new RG initiative geared toward user decision-making

FanDuel is deploying a new responsible gaming campaign that takes a different approach from the company’s previous efforts to protect players from gambling-related harm.

On Thursday, the Flutter-owned brand debuted Play with a Plan, a new RG initiative powered by health behavior research. Play with a Plan promotes RG by having customers analyze their decision-making when wagering, compared to previous efforts to combat problem gambling using messaging aimed at restricting betting activity. The initiative wants bettors to use FanDuel’s existing RG tools to enhance decision-making while betting.

“This refreshed platform was purposeful and reflects the research we’ve done to rethink how responsible gaming is communicated most effectively to consumers,” said FanDuel SVP of Public Policy and Sustainability Cory Fox. “These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making responsible gaming more intui..