Fanatics Sportsbook enlists OpenBet for geolocation and compliance

Fanatics Betting and Gaming has partnered with betting technology provider OpenBet to launch the supplier’s suite of geolocation, fraud prevention, AML and responsible gaming tools on its sportsbook platform.

Fanatics Sportsbook will deploy OpenBet’s full Protect Suite, which includes OpenBet Locator and the AI-enhanced responsible gaming and AML platform Neccton.

“The OpenBet Locator and Neccton products deliver a secure and frictionless experience for our customers,” said Fanatics Chief Business Officer Ari Borod. “When we launched, we stated that our intention would be to innovate on the tech side, and we have now delivered two critical integrations in Neccton and OpenBet Locator to enhance our player protection framework and our geolocation needs.”

Rollout reflects Fanatics’ expansion

Fanatics Sportsbook now operates in 22 U.S. states plus D.C., a geographical spread that the operator said exposes it to close to 95% of the total addressable online sports betting market. It most..

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