Canada’s attempt to federally regulate betting ads advances

The Canadian Senate has given fast-track approval to a senator’s latest attempt to establish national regulatory guidelines for online sports betting advertising.

Sen. Marty Deacon’s S-211 was expedited at the committee stage earlier this month and approved without opposition via voice vote on the full chamber floor on Tuesday. It will now head before the House of Commons, where the same effort under a different bill (S-269) hit a roadblock last year amid upheaval in the legislature and the ultimate resignation of Prime Minister Justin Trudeau.

The National Framework on Sports Betting Advertising Bill would mandate that Canada’s Minister of Canadian Heritage must consult and collaborate with various stakeholders to establish a national framework on sports betting advertising.

The framework would focus on identifying ways to regulate betting ads in Canada, with a view to restricting their use, number, scope or location. It would also compel the Canadian government to identify measure..

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