The tech conglomerate implemented new advertising rules for gambling-related marketing materials shared on its Facebook and Instagram social platforms. Meta adjusted its advertising rules to combat the prevalence of ads shared by illegal and unlicensed gaming operators. Meta defines online gambling and gaming as “any product or service where anything of monetary value is included as part of a method of entry and prize.”
Its definition applies to online sports betting, online casinos, poker and lotteries.
The company’s new advertising standards mandate entities that want to run a gambling ad to request authorization through Meta’s Permissions and Verifications portal offered through its Business Suite offering. Meta requires licensed advertisers to select whether they are an operator, aggregator or affiliate and the territories where they want to share ads.
All gambling ads shared through Meta’s platf..