The study found that when lottery draws are removed, males aged 18 to 24 had the highest rate of gambling participation, 47%, compared to the overall figure of 28% for the whole cohort.
Male participants showed a stronger preference for betting exchanges, in-play betting and virtual horse racing – all products that require repeated player interaction and have been flagged as higher risk verticals due to their rapid gameplay mechanics and highly engaging design features.
The data detailed that scratchcards (12%), sports betting (10%) and online instant win games (7%) ranked as the three most frequently used non-lottery activities – products that are typically associated with higher gambling risk.
Gambling rates stabilise
The GSGB was developed over a two-year period to transform rese..