What steps do you believe can be taken to ensure the regulated market isn’t strangled and the black market can’t thrive?
The key is balance. Overregulation can actually push players toward unlicensed operators, which defeats the purpose of consumer protection. Regulators and operators need to work together to build frameworks that are robust but also commercially viable. That includes fair taxation, clear and consistent rules, and processes that allow innovation. Education is important too—players need to know the value of playing with licensed operators.
Can you tell us about the latest innovations and player trends that you believe will stand out in the iGaming market in the year ahead?
Personalisation is going to be huge; players expect t..