Debate escalates over fate of Brazilian marketing framework 

by iGamingExpert
2 minutes read
Polarisation over gambling advertising rules in Brazil continues to escalate, opinions were put forward by varied corners to the country’s Senate.

It comes as the case is being considered over potential changes to the ‘Bets’ regulating betting regime.

Developments rumbled on in terms of ironing out the regulatory framework, in Brazilian advertising, as stakeholders were summoned by Senators’ Carlos Portinho (PL-RJ) and Jorge Kajuru (PSB-GO) to discuss further.

The current state of play is that the Secretariat of Prizes and Bets (SPA) has enabled solely licensed operators to advertise.

The regulatory framework currently progressing also looks to maintain that marketing must not be aimed at minors and also include responsible messaging.

In contention is whether there will be completely separate legislation around gambling market in Brazil, separate from the Bets regime.

Opposition over gambling advertising is fairly strong and vocal within the discussions, as Hermano Tavares, a..

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