Addressing MPs in the House of Representatives this week, Struycken, who serves as the Netherlands’ Legal Protections Secretary, stated that he will consider ‘whether further tightening of the rules is desirable’.
As it stands, Dutch betting firms are strictly prohibited from targeting people aged under 24 and from using ‘role models’ in advertising – these role models being athletes, celebrities and social media influencers, who have a stronger appeal to younger audiences.
From 1 July 2025 a ban on sports sponsorship will come into effect, similar to neighbouring Belgium. However, Dutch MPs appear alarmed at some instances of operators finding loopholes and ways around the ban in Belgium.
Struycken told MPs: “I cannot rule out that there are parties in the Netherlands that will t..