BetMGM is expanding its Kindbridge Behavioural Health referral program across the U.S. with the aim of ensuring players in all of the brand’s markets have direct access to mental health services. It already offered that resource in states including Massachusetts, Michigan, New Jersey, Nevada, Ohio, Pennsylvania and West Virginia.
To coincide with Problem Gambling Awareness Month (PGAM), MGM Resorts is donating $180,000 to the Kindbridge Research Institute to support studies on the impacts of sports betting on consumers, as well as to help develop responsible gaming strategies.
“Responsible gaming is a focal point of our operations, and we will continue to invest in programs that promote player protection and well-being,” said BetMGM’s Chief Compliance Officer Rhea Loney..