Approximately 3.5 million FanDuel users utilized some of the dashboard’s features, which include detailed insights on deposit and betting activity and encourages customers to employ tools such as deposit and wager limits.
The Flutter-owned operator said at the time of announcing My Spend in December that the service was developed based on internal and external research that showed players were interested in gaining personalized insights into their activity and a deeper understanding of their own behavior.
On Friday, the brand said that the activity proves that personalizing RG tools helps customers engage with safeguards and manage their time and spending on the platform.
FanDuel also launched a My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social. Consumer testi..