Seeking to gain a deeper understanding of the African gambling market and trends amongst players in the region, the study detailed that more than 70% of players utilised mobile as their preferred platform.
This comes as networks and connections in Africa have improved significantly in recent years – a major contribution to the potential growth of the gaming industry and elevating engagement from players in the region.
As well as this it was found that the younger generation of players are embracing gambling products with 50% of 18 to 35 year-olds stating that they had played some form of gambling in the past year.
Angela Mwelu Senior Vice President of Business Development Africa stated that the results mark “a transformative shift in the Kenya gambling landscape”, she emphasised that the trend needs to be harnessed to implement safer gambling protections and protect..