Sky Betting & Gaming to consider appeal against data breach ruling

Sky Betting and Gaming (SBG) is “considering” an appeal after the high court ruled the group did breach data regulations following direct marketing sent to a problem gambler.

The player in question, who reportedly lost more than £45,000 over 10 years, made the case that the now Flutter-owned operator should have been aware they were a problem gambler and therefore should not have enabled their data to be utilised for third party marketing.

SBG emphasised on site that it “never shares data with companies outside of its group for them to use for their own marketing.

A company response detailed: “We fundamentally disagree with this judgment. We have made significant changes to our controls and processes over the past six years as part of our ongoing investment behind safer gambling and will continue to do so.”

Whilst remedies were deferred, the judgement does hold up in terms of declaratory relief for the claimant, with further submissions from both parties anticipated in the event th..

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