Kansspelautoriteit (KSA) reported that the issued violations were in relation to marketing campaigns that had the potential to influence young people – a target group the KSA closely guards due to a higher risk of problem gambling among its members, with an updated young people protections framework coming into force in 2025.
One of the cases was a result of a cooperation between an unnamed operator and a partner organisation, both of them involved in the organisation of a certain motorsport event.
A car that was part of the event had the gambling provider’s logo on it. However, it was not removed once the event was over, and the car was seen together with the logo on public roads, according to a KSA investigation. This constituted a form of non-targeted advertising.
In another case, the logo of a land-based gaming venue was digitally advertised on screens in..