UK Gambling Minister demands ‘further action’ from industry on advertising

by CasinoBeats
3 minutes read
In her first public appearance since becoming the UK’s Gambling Minister, Baroness Twycross demanded action from operators to curb advertising.

“The issue of what is appropriate needs to be looked at in aggregate,” said the Minister, “not operator by operator. I do not stand here today to tell you what that volume must be, but I do expect industry to take the initiative on this by working across industry, with sporting bodies, with academics and harm prevention experts.”

She said that her department will be closely monitoring the sports codes of conduct – brought in voluntarily by sporting bodies earlier this year – “to ensure they have a meaningful impact”.

“I am also eager to see improvements made to safer gambling messaging,” she continued. “Industry ownership of safer gambling messaging is not sustainable in the long term. That is why we are working with the Department of Health and Social Care and the Gambling Commission to develop a new approach to messaging.

“I believe thi..

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