The GRAI will officially begin overseeing Ireland’s betting industry by mid-2025, following the approval of the Gambling Regulation Bill (GRB) in October.
This legislation establishes the GRAI as the regulatory authority of Irish gambling, with a mandate to oversee gambling advertising, messaging, and engagement with the general public.
In cooperation with ASA Ireland, the GRAI aims to protect the public by ensuring advertising in the gambling sector adheres to strict standards. The partnership will simplify the complaint process, with both organisations working together to evaluate and address issues.
The GRAI will handle complaints related to licensed operators, while the Advertising Standards Authority for Ireland will manage other cases. Consumers will be directed to the appropriate organis..