BGC: SGWeek 2024 nets highest social exposure

The Betting and Gaming Council (BGC) has declared that Safer Gambling Week 2024 campaigns have registered the highest online impact and coverage.

#SGWeek2024 campaigns 2024 set new records on social media, generating over 60m impressions across the platforms X, Facebook, LinkedIn, and Instagram.

Data released on this year’s successful campaign promoting awareness of safer gambling tools, intervention, and treatment services revealed a huge 21 per cent increase on last year.

Cross-party senior MPs and peers, including gambling minister Baroness Fiona Twycross and several shadow ministers including the Shadow DCMS Secretary Stuart Andrew MP praised the impact of #SGWeek2024 campaigns.

This year’s event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive, Andrew Rhodes.

Among the well-known football clubs to support Safer Gambling Week 2024 were Premier League sides Tottenham Hotspur, Aston Villa, and Southampton, ensuring millions..

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