BGC: Safer Gambling Week 2024 hits over 60m social media impressions

by CasinoBeats
3 minutes read
The Betting & Gaming Council (BGC) has announced that Safer Gambling Week 2024 achieved more than 60 million impressions across social media platforms.

Organised by the BGC, BACTA and the Bingo Association, this is the eighth year the Safer Gambling Week campaign has taken place, raising awareness about responsible gambling tools and resources available to players in land-based venues and online, kick-starting safer gambling conversations between staff, customers and their friends and family.

This year’s campaign, which took place between 18 and 24 November, had a 21% increase in impressions compared to the previous year, with engagement to raise awareness of safer gambling taking place across X, Facebook, LinkedIn and Instagram.

Several cross-party UK MPs, peers and shadow ministers also backed Safer Gambling Week, including Gambling Minister Baroness Fiona Twycross and Shadow DCMS Secretary Stuart Andrew MP.

The campaign was also supported by the UK Gambling Commission and its CE..

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