ADM chief vows to review-&-replace Dignity Decree rules in 2025

At the close of the year, Italian gambling has received further positive news, as the restrictions of the Dignity Decree on gambling advertising and sponsorships will be reviewed in 2025.

Interviewed this weekend by La Verità, Roberto Alesse, Director General of the ADM, branded the Dignity Decree measures as “hypocritical regulation”, which “cannot be applied by a liberal state.”

The interview primarily focused on the significance of the ADM in Italy’s economic development. The agency carries regulatory oversight of Custom Duties, Alcohol/Tobacco, Gambling, and Energy Consumption—sectors critical to the 2025 Budget.

The ADM has completed year two of reforms under the ‘National Conservative’ program led by PM Giorgia Meloni. In 2023, Roberto Alesse was appointed to replace ‘conservative hardliner’ Marcello Minenna and oversee the agency’s reforms.

Having secured key directives for 2024, Alesse told La Verità that the ADM is ready to launch a new licensing framework for online gambl..

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