A trio of industry experts considered this question in a panel titled ‘Can operators focus on player protection and increase shareholder value’ – part of SBC Digital’s Player Protection online conference.
“From my perspective, good player protection doesn’t mean that you can’t have high-value customers,” said Andy Danson, Partner at Bird & Bird.
“It does mean that for high-value customers you’ve got to be particularly careful as an operator to ensure that they are in control of their gambling and that they can afford their losses, so there is more work to be done on the operator side.”
Floris Assies, Founder of Better World Casinos, argued that VIP players with greater disposable income are more likely to be gambling for “the right reasons”.
He said: “Some people gamble for entertainment and that’s perfect. It’s very likely that the people who have more disposable income gamble mo..