Affordability checks – when not if
Affordability checks have been the “dominant topic” of UK gambling policy and Joe Ewens, Gaming Compliance Managing Editor for Vixio, explained that it is a case of “when, not if” for markets globally.
From 30 August, the UK Gambling Commission (UKGC) began its pilot of frictionless ‘light touch’ financial risk assessments. Elsewhere, from 1 October operators in the Netherlands have also had to perform affordability checks linked to a system of deposit limits.
On the potential for expanded use of affordability checks, Ewens said: “From an operator’s standpoint, you can see that affordability checks are clearly a preferable option. It enables gamblers to potentially go past high deposit limits.
“But it’s also fair to say that that the concept has proved to be pretty controversial. Some [customers] don’t like ..