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Kindred’s Head of Responsible Gambling, Esther Scheepers, has stated that the rise in revenue from high-risk players in the third quarter of 2024 reinforces the gambling group’s need for “further advancements” to its responsible gambling behavioural harm detection and automated intervention systems.
Scheepers’ comments come as the 32Red and Unibet operator publishes its share of gross winnings revenue from high-risk players, and its improvement effect after interventions statistics, as part of its ‘Journey towards Zero’ initiative – its ambition to reach 0% revenue from harmful gambling.
For Q3, the group reported that its share of gross winnings revenue from high-risk players was 3.2%, up on the previous quarter’s 3% figure.
Kindred noted that while an increase has occurred, it continues to be “fully dedicated to lowering this share of revenue and continues to see a sustainable behaviour change from players after interventions”.
“The rise in high-risk revenue presents a challenge ..
