UKGC continues evolution into new era of data 

The UK Gambling Commission has continued its mission to “establish a new baseline for understanding gambling behaviour in Britain” by publishing the second part of its Gambling Survey for Great Britain (GSGB).

It marks a transformation in the way data is collected and presented by the body as it adopts new methodologies.

A sample size of 5191 adults aged 18+ was analysed by the National Centre of Social Research (NatCen) for the period of January-to-April for the wave 1 research.

While the Gambling Commission was keen to underline that the latest results aren’t comparable to previous results due to an evolution of methodology, it revealed that the main reason respondents gambled was ‘for the chance to win big money’ and ‘because it’s fun’. 

Furthermore, the UKGC detailed that participation in gambling currently stood at 48%, falling to 27% if removing those who have only played lottery products in the past four weeks.

In terms of demographics, participation is at its peak for ..