Speaking to SBCNews, Chief Commercial Officer of Sky Betting & Gaming Steve Birch underlined that they share the government’s ambitions to reduce gambling harm.
The journey for improved customer care is one that Sky Bet has been on for a significant amount of time, as Birch revealed they have adjusted marketing campaigns and sought to ensure they are placing focus on the most impactful areas.
He stated: “It is definitely a good thing that, as a sector, we are looking to raise standards, which can only mean a more sustainable future. There is no doubt there are things that happened in the past that, as a sector, we cannot be proud of.
“However, we need to ensure that the debate around igaming is balanced. Sports betting and slots/casino games are responsibly enjoyed by millions in the UK and ..