EGBA: Finland’s gambling roadmap must ignore affiliate and bonus restictions

Finland’s government has been advised to maintain an open approach to marketing and customer incentives as it begins its roadmap to launch a new gambling regime in 2027.

The recommendation comes from the European Gaming Betting Association (EGBA), the Brussels-based trade group promoting unified standards for regulated European gambling markets.

The EGBA welcomes Finland initiating a timeframe of 2024 to 2026 to launch its new gambling regime, ending its status as the “only EU member state with a monopoly system for online gambling.” The trade body welcomes Finland’s shift towards a multi-licensing approach for online gambling as a positive change.

Proceedings began in July with the Ministry of the Interior launching a consultation seeking feedback on how to structure Finland’s online gambling market to ensure consumers are protected from harm.

The EGBA supports the decision to withdraw state-owned monopoly operator Veikkaus Oy from Finland’s new online gambling marketplace in 2027..

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