Announced in April, Hurst succeeds Michael Dugher as CEO, who, as part of a leadership restructure, chose to take on the role of Chairman.
The BGC describes Hurst as a ‘standout leader’ for UK gambling, possessing unparalleled experience and knowledge in the public affairs and political complexities of the industry.
Prior to the appointment, Hurst served as the Group Corporate Affairs Director of the FTSE100 gambling group Entain Plc. During her decade-long tenure, Hurst launched and oversaw the development of the Entain Foundation, a multi-million-pound sustainability initiative of the FTSE business, which is committed to raising £100m for ESG initiatives in the UK, Europe, North America, and Africa.
Additionally, Hurst led the expansion of the industry DEI organisation Global Gaming Women, where she is a board member. She currently..