The recommendation was endorsed by researchers conducting an evaluation of “Belgium’s Gambling Advertising Ban” – primarily funded by the Federal Ministry of Justice.
On 1 September, Belgium adopted new rules raising the minimum age for all gambling segments (online and retail) to 21 years and adding an outright ban on bonus inducements to its Royal Decree on Gambling.
In July 2023, Belgium’s government authorised a Royal Decree banning gambling advertising across all mediums, including TV, radio, outdoors, magazines, newspapers, and in public spaces. Online advertising on websites and social media was further prohibited.
Further restrictions are set to follow as Belgium will apply a ban on gambling advertising in sports stadiums from 1 January 2025 and on all forms of gambling sponsor..