Across the first half of the year, SOFTSWISS’ affiliate marketing offering Affilka doubled its affiliate GGR year-over-year. The platform now powers over 375 brands with support for affiliate marketing, allowing the product’s resulting player deposits to increase two-fold in H1.
Affiliate payments witnessed almost 60% growth compared to H1 2023. Over 65,000 new affiliate accounts were registered via the solution in H1 2024, an increase of 50.9% compared to the year prior.
The first six months of 2024 also saw over 17.9 million new player registrations supported by Affilka, an uptick of 77% YoY. The number of unique clicks on referral links exceeded 965 million.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Recognising the vital role of affiliate marketing for success within the rapidly changing igaming landsc..