Through the agreement, Betway’s logo will be featured on LED advertising boards around the football club’s stadium, the City Ground, on all Premier League, FA Cup and Carabao Cup matchdays.
Alongside branding rights, the deal also includes a range of benefits to engage new and existing customers, including tickets, merchandise and ‘play on the pitch’ opportunities.
Neal Menashe, CEO of Super Group, the parent company of Betway, commented: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase.
“Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Betway will also work closely with Nottingham Forest to provide training and initiatives..