Defensoria del Pueblo y la Nacion, Argentina’s independent ombudsman, has submitted this draft proposal. The project responds to growing concerns from provincial governments and authorities about the widespread exposure to gambling ads on national media and online platforms.
The Argentine government is particularly worried about the rise in under-age gambling since the COVID-19 pandemic and has called on local authorities to address the issue urgently.
In 2020, the government revised its statute, allowing provinces to establish their own gambling regulations. Since then, new gambling regimes have been launched in Buenos Aires, the City of Buenos Aires, Mendoza, and Córdoba.
Defensoria’s federal project aims to enforce strict regulations on gambling advertisements nationwide. It includes a total ban on advertising across all media, including digita..