The advert was seen on search engine Bing and featured a promotion advertising a ‘Bet £10 get £60’ welcome bonus from the online casino and sports betting operator.
Raising the issue with the ASA, a complainant noted that, when clicking on the link included in the advertisement, some small print stated that Apple Pay could not be used as a payment method.
This was considered as a significant term of the promotion, and omitting this information from the advertisement has been considered as misleading customers.
The ASA’s assessment sided with the complainant, referring to the Committee on Advertising Practice Code that governs UK advertising and marketing standards and practice.
Under the CAP Code, all marketing communications and promotions must state applicable significant conditions where omission is likely to mislead. ..