Through the agreement, GiG Comply will assist SkyCity in monitoring affiliate marketing, making sure that it is abiding by brand guidelines and regulatory requirements, with an emphasis on responsible gambling and safeguarding the brand.
Mads Birch Jespersen, Director of Marketing & Media from SkyCity, stated: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.
“The tool allows us to explore and expand our online presence while keeping everything in line within our regulatory strategy.”
Gentoo Media noted that the link-up demonstrates the two parties’ dedication to high compliance and brand protection standards, with SkyCity able to meet ev..