Titled “Don’t Play with Games,” the campaign has been developed by Loket Kansspel to raise awareness of gambling behaviours and risks among Dutch audiences under the age of 25.
Loket Kansspel serves as a central advice bureau for gambling addictions, offering help to all citizens concerned with problem gambling.
The campaign directs its audience to the Don’t Play with Games website, where viewers can “self-test about their gambling behaviours.”
Loket Kansspel launched the campaign in response to a summer of sporting activity, featuring the UEFA Euro 2024 championship and the Paris Olympic Games.
KSA and Dutch authorities have previously raised concerns about the high exposure of gambling to Dutch consumers aged under 25.
From 1 October, new safeguards and preventative measures will be applied to the Remote Gambling Act (KOA Act).
Headline measures w..
