The record-breaking, five-year deal serves to significantly bolster William Hill’s presence and exposure in the country. The deal includes a partnership with EPIC Global Solutions, a gambling harm minimisation consultancy.
William Hill’s Marketing Director, Michael Sheehan, said: “We’re delighted to become title sponsor and Official Betting Partner of the SPFL, as well as launching a pioneering Gambling Harm Awareness programme, delivered by EPIC. For decades, we at William Hill have loved Scottish football and its fiercely loyal and passionate fans. Now, building on our long-standing association with Scottish football, we are delighted to be playing our part in five exciting seasons of the SPFL.
“In addition to our sponsorship, we will work proactively and extensively to raise awareness of the potential risks associated with betting across the Scottish footb..