However, CEO Zoë Osmond has reiterated the message that vital funding for gambling harm prevention and treatment programmes should not be disrupted as services wait for the implementation of the new statutory levy.
Britain’s largest four gambling operators – bet365, Flutter Entertainment, Entain and William Hill – contributed around 94 per cent of the total figure, donating £46.6m to support GambleAware.
This figure from the ‘big four’ represents an increase of £3.1m from the operators’ contributions of £43.5m across 2022/23.
Described as essential funding by the organisation, the donations will aid the organisation in encouraging responsible gambling and player protection with public health campaigns, education and training programmes, harm prevention tools, treatment services and research.
Osmond stated: “..