The feature will sit alongside its existing suite of marketing channels such as email, mobile, and SMS, and can be used to aid player retention and identify problematic gambling issues.
“Sometimes you need a bit of human touch,” said Dan De Souza, director of igaming partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
According to Enteractive, the personalization of outbound calls can help to reengage with previous players but also identify signs of problematic gambling behavior.
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a sign..
