As exposed by Kulturnyheterna, the investigative team of Sveriges Television AB (SVT), a six-week investigation revealed that “eight out of ten Swedish influencers on Twitch had promoted unlicensed casinos to their audiences.”
Swedish media were informed: “For six weeks, Kulturnyheterna has reviewed the broadcasts of the most popular streamers and can demonstrate how online casino advertising is spread through hour-long live broadcasts where streamers promote unlicensed games to their followers.”
Though Twitch prohibits access to under-13s, the investigation revealed that streamers had a “collective reach of around half a million subscribers,” formed of a “primary audience of young males born in the 1990s and 2000s.”
During live streams, 60% of influencers used direct marketing strategies, including p..