Player protection in the U.S. has been in the spotlight of not just the sports betting industry recently, but also the media, lawmakers, and the general public. Seven leading operators formed the Responsible Online Gaming Association to support best practices, while one federal US lawmaker has called for investigation into VIP programs.
Both state and local lawmakers and regulators are reviewing advertising and marketing limits, along with bans on college prop bets. Dr. Michael Auer, Founder and Managing Director of OpenBet’s Neccton, shares some of the approaches that have developed over his 18-year career to help U.S. operators reinforce responsible play with their customers.
From lagging behind to leading the way
U.S. sports betting continues to boom. With the explosive growth of this market – and with online casino in the offing – player protection rightfully has become the industry’s top priority. However, as the sports betting market matures, so too must our ability to integr..