The ‘Journey towards Zero’ campaign of reaching zero per cent of revenue generated from harmful gambling sees the 32Red and Unibet operator provide quarterly data on revenue share from harmful gambling and improvement effect after interventions.
Kindred noted that, in comparison to Q4 2023, there has been a slight increase in the share of gross winnings revenue from high-risk players in Q1 2024 – a 90-day rolling period between December 19, 2023, and March 18, 2024.
The revenue from high-risk players rose to 3.2 per cent during the quarter, compared to Q4 2023’s 3.1 per cent. This figure has shifted between 3.1 and 3.3 per cent throughout the past year.
In addition, the operator said that it “remains fully dedicated to lowering this share of revenue and continues to see a positive behaviour change from players after inter..
