Underdog announces investment in responsible gaming solutions provider idPair

Daily fantasy sports operator Underdog has announced it has invested in the responsible gaming solutions provider idPair.

Through GuardDog, Underdog’s responsible gaming innovation fund, the operator will provide investment as well as allowing idPair access to advisors, mentors and investors. Underdog has also confirmed that idPair will be prioritized for integration into Underdog’s product offerings.

idPair’s technology allows for universal responsible gaming limits as it is able to create a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators.

“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “Operators can only focus on their individual platforms. We b..

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