UKGC: ‘Proportionate approach’ needed to evaluate Gambling Act Review impact

The UK Gambling Commission’s Head of Evidence Assurance and Evaluation, David Taylor, has outlined the commission’s “proportionate approach” to evaluating the potential measures of the Gambling Act Review and their effectiveness.

Taylor noted that the UKGC’s involvement in the changes to gambling regulation in the UK does not end once the changes have been implemented, as alongside the Department for Culture, Media and Sport, they will need to monitor and evaluate the measures carefully.

Highlighting proposed changes to UK gambling such as when and how companies interact with customers as well as product content rules in land-based and remote gaming, the UKGC’s evidence head stated that it must be evaluated if the measures are producing the desired effect.

Taylor said: “We need to establish if they are being delivered effectively, understand if they are achieving their intended outcomes and impacts, identify any unintended consequences, and capture learning to inform the implementat..