During his speech at ICE London 2024, Rhodes defined the governance of UK gambling as being in “constant motion” and “like a wave, with peaks and troughs between tightening regulation to minimise the risks of harm and to maintain a fair market, through to unrestrained consumer choice and industry innovation”.
He stated: “Gambling then never stands still. Through innovation, changes in regulation and of course consumer behaviour itself, the eco-system of gambling is, if not in constant flux, at least always changing as each of us look to change the balance to better suit how we think it should be.”
With the UK being a mature market with 22.5 million – 44 per cent of the adult population – gambling in one form or another each year, the UKGC Chief Executive acknowledged the duty of protecting “the small proportion of p..
