Conducting the review was Professor Patrick Sturgis of the London School of Economics, who described the GSGB developments as being “exemplary in all respects”, and that the move to push-to-web will bring “a number of important benefits”.
In November last year, the UKGC commissioned Sturgis for the review after expressing confidence that the push-to-web GSGB methodology would be “relevant and robust” and help produce “better data”.
The review’s purpose was to analyse the push-to-web approach against best practices considering the context of current survey approaches, explore the approach’s likely impact on estimates of gambling participation and prevalence of gambling harms, as well as provide improvement recommendations.
Sturgis commented: “The Gambling Commission has engaged with a broad range of stakeholders and followed industry standards of best..
