This past weekend, sportsbooks were the target of a spoof commercial on the program. SNL aired a fake commercial for fictitious operator Rock Bottom Kings, a sportsbook that allows you to wager on the problematic behavior of your peers who may be struggling with a gambling problem.
The ad mimics the look and feel of BetMGM’s spots with Jamie Foxx and the vocal delivery and graphics employed by just about every operator.
More than anything though, the skit sends up the company’s approach to problem gambling, oscillating between humor and the idea you can win from gambling to periodic moments of seemingly insincere concern about addiction.
Gaming industry analyst Steve Ruddock was one who thinks the skit is an indication of how the industry’s RG efforts are landing with the average person.
The skit isn’t going to change hearts and minds..