On Monday, the Malta-based operator launched the Tipico Fair Play Pledge, a first-of-its-kind initiative that looks to educate, reward and protect bettors. The pledge is aimed at fostering a safe but enjoyable betting experience while helping users maximize value.
“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico,” said Tipico U.S. CEO Adrian Vella. “The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”
The pledge improves the user experience for Tipico bettors through an improved app interface, which includes clear language to help customers better understand what their betting on and its value. Custome..