The new project called ‘Follow Your Heart’ aims to boost the public’s knowledge about the potential heart issues that could arise within the cycling community.
Both entities have developed a specialised online learning tool to deliver on the campaign’s objectives. TDT cyclists will also wear custom jerseys that will bring attention to the importance of heart health.
An eight-step guide on how to perform resuscitation and increase survival rates in heart failure can be accessed through an Augmented Reality experience, featuring the owners of TDT Bas Tietema, Devin van der Wiel, and Josse Wester.
Tietema said: “I try to follow my heart in everything I do, but I have noticed both in cycling and outside the sport that a less well-functioning heart can also make you very insecure. Unfortunately, you he..