This week SBC hosted an online day of panels dedicated to digital innovation in affiliation. The event covered a range of topics, including the role affiliates play in promoting responsible gambling and ensure their operations do not market to underage or vulnerable populations.
SBC’s own Content Marketing Manager Maria Tsnompilantze moderated the panel on the subject, which consisted of:
Better World Casinos Founder Floris Assies
Linked Data Media CEO and Founder Gjorje Ristikj
WagerWire Co-Founder Travis Geiger
Ristikj summarized the dilemma that faces affiliates as they try to generate revenue and be a good partner while still promoting responsible play.
Affiliates must balance profits and problem gambling awareness
“[Marketers] have a constant ethical dilemma between profits and promoting responsible gambling. On the one hand, we are required to encourage responsible gambling. On the other hand, we are business entities, so we are driven by the need to increase our revenues an..