The agreement commences at the start of the UK’s Safer Gambling Week, a seven-day initiative focused on prompting responsible gaming across the country’s betting and gambling sector.
Initially, the partnership will focus on XLM’s whichbingo.co.uk brand, with the wider arrangement encompassing delivery of Better Change’s training programmes to XLM staff around safer gambling best practices.
Karen Tyrrell, Chief People and Operations Officer, commented: “WhichBingo.co.uk exists to provide our audiences with hours of entertainment and fun, key to protecting that entertainment is for us to ensure that wherever we can, we act in a safe and responsible way.
“Partnering with Better Change will give us direct access to a dedicated and knowledgeable team of experts who will help us in that endeavour. We are proud to be able to further educate our teams to deliver s..